Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially sha** modern consumer behaviors and altering marketing management …

The proliferation of online reviews has provoked a substantial deal of academic research,
providing proof of online reviews' influence on purchase intention in consumer behavior …

The renewal of green home appliances is a crucial measure for households to save energy
and reduce emissions. However, how online reviews, especially those relate to energy …

Understanding how customers react to changes in service encounters during crisis
situations, is extremely valuable for companies. Guided by the four fundamental premises of …

It is becoming an important marketing strategy for enterprises to utilise user-generated
content (UGC) to build brands and promote products on social media platforms, but little is …

As consumers navigate through online product reviews, they read and assess individual
reviews within a broader context of product information, including product descriptions and …

Purpose This study attempts to enrich the digital content marketing (DCM) literature by
identifying consumer-based DCM consumption motives and the preferable content …

Augmented reality (AR) offers a transforming user experience and has been increasingly
integrated into entertainment and service contexts. Drawing on experience economy theory …

This study examines the role of online consumer reviews in product deletion decisions.
Building upon product portfolio management theory and the signaling theory, we integrate …

Purpose This study aims to develop a practical and effective approach for market
segmentation using customer experience dimensions derived from online reviews …