Artificial intelligence (AI) rests at the frontier of technology, service, and industry. AI research
is hel** to reconfigure innovative businesses in the consumer marketplace. This paper …

Purpose Intangible cultural heritage products (ICHP) in this paper refer to the products made
with handicrafts listed as intangible cultural heritage. The purpose of this paper is to …

Many companies have begun promoting green products through live-streaming to attract
consumers. However, existing literature has not focused adequately on this issue. This study …

Strong relationships are important, particularly for business partners dealing with business-
to-business (B2B) professional service providers, as the quality of the relationship can serve …

This research analyzes the role of peer influences on the adoption of residential rooftop
solar photovoltaic panels (PV) within the context of the Diffusion of Innovation Theory. PV …

Purpose The purpose of this paper is to introduce the variable of halal food knowledge
(HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim …

Location-based services rely on geospatial technologies that involve data that offer
information of a prosocial nature–such as a nearby highway closure. The objective of this …

This study focused on three main research objectives: analyzing the methods used to
identify deceptive online consumer reviews, evaluating insights provided by multi-method …

Online retailers often recommend new products to consumers. The present study examined
the influence of regulatory fit on consumers' click‐through intentions of new products …

Though we acknowledge the established knowledge structure of digital payment adoption,
the current literature still falls short in capturing the underlying motives and mechanisms …