Supply chain performance and visit interest of restaurants: The role of buzz and viral marketing strategic
The purpose of this study was to analyze the relationship between buzz and viral marketing
strategy on supply chain performance and visit interest of restaurants in Banten Indonesia …
strategy on supply chain performance and visit interest of restaurants in Banten Indonesia …
Consumers' perceptions of quality, packaging, and purchase intentions: an analysis of the perfume market in Oman
ZA Khan, H Kamran, I Ahmed… - Sapienza …, 2025 - journals.sapienzaeditorial.com
Local perfume brands are typically successful due to their distinct strategies and product
features. The purpose of this study is to determine how packaging visual elements influence …
features. The purpose of this study is to determine how packaging visual elements influence …