This study applies the lens of effectuation to product diversification and examines the
moderating effects of effectuation processes on the relationship between diversification and …

Prior researches suggest that there are either positive or negative effect of E&C on new
venture performance (NVP). To reconcile the conflicting view, this study proposes the …

Although dozens of empirical studies have been published on effectuation as a whole, much
work remains to be done on elaborating each principle in more depth. Based on an …

We examine how effectual logic is related to value co-creation activities of social ventures
and how value co-creation impacts the performance of these firms. We hypothesise that, in …

Digital technologies are always changing and evolving. In the Fourth Industrial Revolution,
Digital Transformation encompasses the transition of enterprises and societies from the …

Purpose In line with an emerging body of literature questioning student entrepreneurs'
practices, and recent calls to bridge the intention-action gap, this contribution aims to identify …

Purpose This paper aims to investigate the effect of decision-making, in terms of the
effectuation and causation orientation of small business owners, on the growth of their small …

Purpose This study aims to examine the effect of the effectuation set of means on new
venture performance in the context of Tanzania's emerging economy. To determine how …

Theory of effectuation has gained prominence in entrepreneurship literature, and
consequently numerous of studies seeking to analyze effectual and causal entrepreneurial …

How entrepreneurs make entrepreneurial decisions to improve entrepreneurial performance
is a popular concern in both theoretical and practical circles. Existing studies mostly analyze …