Automation and digitalization, as long-term evolutionary processes, cause significant effects,
such as the transformation of occupations and job profiles, changes to employment forms …

The megatrend of digitalization has the potential to fundamentally change sales practices.
This is because digital technologies impact the entire sales organization and can …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

Growing usage of social media has provided marketers a better space to engage with
customers. However, research examining effects of social media marketing from the …

With the onset of the twenty first century, develo** economies have kept pace with global
standards in terms of information and technology. Indian consumers have already become …

Purpose E-commerce platforms offer service guarantees (SGs) to improve consumers'
perceived quality and satisfaction. This survey aimed to test the direct and indirect effects of …

The purpose of this paper is to suggest recommendations for improving research quality and
theory development by addressing four issues. Two of them concern hypotheses, their …

Purpose The lockdown in the spring of 2020 significantly disrupted businesses.
Unquestionably, countless dealers who had to shut their shops for weeks were hit hardest …

Purpose The purpose of this research article is to explore the behavioural intention of
consumers to use app-based shop** for green-tech products in the emerging economy of …

Since most travel websites have shifted from single-role (ie transaction-or review-based
features) to dual-role platforms (ie both transaction-and review-based features), this study …