Recently, several restaurants have launched mobile technology-based self-services by
replacing their printed menus with iPads. To assess the perceived value of the iPad menu …

Çalışmada, Türkiye'deki Turizm sektöründe faaliyet gösteren beş yıldızlı otel yöneticilerinin,
üretim mallarını satın alma süreçlerinde, tedarikçileri ile olan ilişki kalitesinin, o tedarikçiyle …

Perceived value is a subjective concept that differs among bank customers. Although a
number of factors have been suggested as important to understand mobile banking usage …

Marketing as a discipline has evolved over last ten decades from producing things, to things
being produced, from selling to customers, to selling for customers and to selling with …

In connection with advances in wireless technology, mobile advertising (m-advertising) has
been identified one of the most promising potential business areas. Even though it offers …

Location based services have gained increasing importance for the tourism industry in
recent years. However, a real breakthrough to the mass market has not been fully achieved …

Verslui išgyvenant didžiulių ekonominių, socialinių, kultūrinių transformacijų laikotarpį,
paslaugų organizacijos skatinamos ieškoti šiuos rinkos pokyčius atspindinčio požiūrio į …

Amaç–Çalışmanın temel amacı, Giresun ilinde fındık sektöründe faaliyet gösteren imalatçı
işletmelerin tedarikçi bağlılığını etkileyen faktörlerin (Güven, Tatmin, Bağımlılık, Kaynak …

This paper studies mobile marketing and the permission and user attitude for acceptance of
mobile services by consumers accessed mainly by mobile phones. The aim of this study is to …

Since the early 1980s there has been a growing interest globally in service quality, driven by
the supposition that high service quality will lead to more satisfied customers. Satisfied …