Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Purpose This study aims to explore the role of artificial intelligence (AI)-powered chatbot
marketing efforts (CMEs) in the establishment of relationships between brands and their …

A literature review article provides a comprehensive overview of literature related to a
theme/theory/method and synthesizes prior studies to strengthen the foundation of …

This study examines the literary corpus on the role and potential of blockchain technology in
promoting gender equality through the lens of new technology-oriented corporate …

This study reviews Internet of Things (IoT) research in supply chain management (SCM) and
logistics. A thorough review and bibliometric analysis were conducted to analytically and …

This study aims to review the literature in green supply chain management (GSCM)
published from 1998 to 2017 and presenting insights and directions for future research. The …

Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

The dark side of customer behavior has been receiving increasing attention in the business
and management literature in recent years. Scholars have used various terminologies to …

This paper presents an integrated and easy methodology for bibliometric analysis. The
proposed methodology is evaluated on recent research activities to highlight the role of the …