Research in marketing strategy
Marketing strategy is a construct that lies at the conceptual heart of the field of strategic
marketing and is central to the practice of marketing. It is also the area within which many of …
marketing and is central to the practice of marketing. It is also the area within which many of …
Business marketing comes of age: A comprehensive review of the literature
Since 1978 business marketing has seen a great deal of research activity. It is reasonable to
ask whether this has led to advances in theory development and a general increase in our …
ask whether this has led to advances in theory development and a general increase in our …
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
The internet has changed the nature of shop** in the past two decades, which has
supported the proliferation of e-commerce sites and thus shop** has shifted to e …
supported the proliferation of e-commerce sites and thus shop** has shifted to e …
[HTML][HTML] A note on big data analytics capability development in supply chain
Big data analytics (BDA) are gaining importance in all aspects of business management.
This is driven by both the presence of large-scale data and management's desire to root …
This is driven by both the presence of large-scale data and management's desire to root …
Organizing for marketing excellence
Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …
marketing gets done. This review of the past 25 years of scholarship on marketing …
A resource-based framework for assessing the strategic advantages of family firms
TG Habbershon, ML Williams - Family business review, 1999 - journals.sagepub.com
The Resource-Based View (RBV) of competitive advantage provides a theoretical
framework from the field of strategic management for assessing the competitive advantages …
framework from the field of strategic management for assessing the competitive advantages …
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Since exporting is the most popular mechanism by which firms engage with international
markets, understanding the drivers of export market performance is key to explaining firms' …
markets, understanding the drivers of export market performance is key to explaining firms' …
A framework for market-based organizational learning: Linking values, knowledge, and behavior
The authors review the concept of organizational learning and present a broad conceptual
framework for its modeling. Within this framework, one specific process for market-based …
framework for its modeling. Within this framework, one specific process for market-based …
The eclectic roots of strategy implementation research
CH Noble - Journal of business research, 1999 - Elsevier
The researcher interested in strategy implementation faces a formidable challenge.
Although this area has drawn many calls for research attention, there is not a deep and …
Although this area has drawn many calls for research attention, there is not a deep and …
Essentials of marketing research
WG Zikmund, BJ Babin - 2013 - academia.edu
• The owner of 22 restaurants was asked how he does marketing research. He answered
that he does it after driving around in a pickup truck at midnight:“I stay up late. If it's midnight …
that he does it after driving around in a pickup truck at midnight:“I stay up late. If it's midnight …