Providing people with information about the behavior and attitudes of their peers is a
strategy commonly employed by those seeking to reduce behavior deemed harmful either to …

This study reports findings from a meta-analysis summarizing the effectiveness of brief
alcohol interventions for adolescents (age 11–18) and young adults (age 19–30). We …

How can we change social norms, the standards describing typical or desirable behavior?
Because individuals' perceptions of norms guide their personal behavior, influencing these …

Alcohol: No Ordinary Commodity-Research and Public Policy Second Edition is a
collaborative effort by an international group of addiction scientists to improve the linkages …

Objective: Many college students overestimate both the drinking behaviors (descriptive
norms) and the approval of drinking (injunctive norms) of their peers. As a result, consistent …

Comments posted to news sites do not always live up to the ideals of deliberative theorists.
Drawing from theories about deliberation and group norms, this study investigates whether …

Behavioral change interventions based on social norms have proven to be a popular and
cost-effective way in which both researchers and practitioners attempt to transform behavior …

This article examines the role of social norms messages in promoting water conservation. A
field experiment is reported in which residents were provided with personalized feedback …

The authors evaluated the efficacy of a computer-delivered personalized normative
feedback intervention in reducing alcohol consumption among heavy-drinking college …

In light of increasing numbers of controlled studies evaluating alcohol abuse prevention
interventions for college drinkers, we conducted a meta-analysis to summarize the current …