This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …

Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

Since rapid economic growth has led to the overuse of natural resources and environmental
degradation, increasing attention has been paid to environmental problems. This study aims …

Businesses in the present era are dealing with a complex and unprecedented brew of
social, environmental, and technological trends. This requires sophisticated, sustainability …

The success of modern businesses hinges on their capability to recognize and explore
emerging patterns in consumer behavior within the context of information technology (IT) …

This paper discusses the results of a study aimed at gaining a deeper understanding of how
the COVID-19 pandemic has changed the Russian tourism market and how local tourism …

This article, through develo** a conceptual model, attempts to examine how influencer
marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E …

Government social media is widely used for providing updates to and engaging with the
public in the COVID-19 pandemic. While Facebook is one of the popular social media used …

Climate change has become an issue of great relevance in society in recent years, and the
data provided by the scientific community recommend acting as soon as possible and …

Resumen Las Micro y Pequeñas Empresas (MYPEs) son la fuerza empresarial que
sostienen el crecimiento económico de los países en desarrollo; lograr gestionarlo es el reto …