Financial attitude influences the financial behavior of retail investors. Although the extant
research has acknowledged and examined this relationship, the measures of financial …

Purpose This study aims to explore how banks in Nigeria are marketing financial services to
financially vulnerable customers. Design/methodology/approach A multiple case study …

The purpose of this study is to investigate how investor's money attitudes shape their stock
market participation (SMP) decisions. This study followed the theory of planned behavior …

Purpose This study seeks to examine the impact of mobile service experience on trust of
elderly consumers in their financial institution and assess whether age (55–64 years vs 65+ …

This study aims to examine the influence of behavioral and demographic factors on
indebtedness by constructing a model using specific determinants. The exploratory method …

Purpose To explore how inclusive banking services are marketed to financially vulnerable
consumers (FVCs) in Ghana from the perspective of managers. This study aims to explore …

The aim of this research was to investigate the mechanisms that explain why people choose
to buy on credit in a majority-Muslim country context. We propose and test a thorough model …

Purpose Customer differences and similarities play a crucial role in service operations, and
service industries need to develop various strategies for different customer types. This study …

In the contemporary consumerist culture, consumer power is a key determinant of consumer
wellbeing. Ultimate power of consumer decision making is often characterised by …

Using detailed survey data of 620 Vietnamese investors, we examine the characteristics and
behavioral patterns that lead to overtrading and under-diversification. We also investigate …