This study consolidates the limited research on real-life customer experiences with hotels
that have integrated service robots (SR) grounded in the Usability, Social Acceptance, User …

Advances in and increased access to mobile technology have prompted businesses to
embrace gamified applications, particularly to enhance customer engagement. Thus, it is …

In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …

This study reviews the literature to determine how cognitive factors affect consumers' value
perception and video streaming platform subscription intentions. This study analyses 20 …

Drawing on the information system success model and perceived value theory, we develop
a research model to examine factors that may affect user satisfaction and loyalty of mobile …

This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

This study aims to establish the consumption values which are instrumental in formation of
trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms …

The rapid development of mobile payment has attracted many competitors and made
customer retention a crucial issue for mobile payment service providers. This study …

Interactive marketing (IM) can be used by e-commerce businesses to provide interactive and
personalised experiences to e-customers by building sustainable relationships and …

This study explores intrinsic (ie, perceived enjoyment, perceived involvement) and extrinsic
motivator (ie, perceived usefulness, convenience, perceived ease of use) for usage …