In the area of company economy, consumer behaviour and consumer attitudes to
consumption and debt have been the subject of study ever since this discipline came into …

This study aims to analyse the scientific literature on sustainability and innovation in the
automotive sector in the last 13 years. The research is classified as descriptive and …

Purpose The purpose of this paper is to analyze the perception of the influence of
greenwashing and of attitudes and beliefs in the decisions of purchase of green products in …

Este artículo consiste en un ensayo teórico que tiene como objetivo general identificar y
analizar las características más llamativas del criterio de segmentación de mercado a través …

O aumento vertiginoso da prática de marketing nestas últimas décadas tem gerado uma
enorme demanda pela pesquisa de marketing tanto por parte do âmbito acadêmico como …

The trust-commitment challenge in service quality-loyalty relationships | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search The …

This is an article about the theoretical model for assessing quality in health services
proposed by Parasuraman, Zheitaml and Berry, in order to measure the degree of …

Purpose A way that companies have found to respond to the challenges of customer
satisfaction (CS) is the development logistics services quality. In this sense, the purpose of …

Purpose Logistics service quality and customer loyalty have recently become the topic of
discussion in both develo** and under-develo** countries. The purpose of this paper is …

Este artigo aborda o estudo da marca sob o aspecto da sua identidade. Assim, como a
identidade pessoal, a identidade de marca também tem uma série de elementos que a …