Mobile marketing: A literature review on its value for consumers and retailers
The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …
A review for mobile commerce research and applications
Although a large volume of literature is available on mobile commerce (m-commerce), the
topic is still under development and offers potential opportunities for further research and …
topic is still under development and offers potential opportunities for further research and …
Mobile marketing research: The-state-of-the-art
Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …
various fields to contribute to the growing body of knowledge on the phenomena. Although …
Understanding consumers' continuance intention of social shop** and social media participation: The perspective of friends on social media
This study used an extended version of the expectation confirmation model to explore how
friendship factors, along with the three variables in the expectation confirmation model (ie …
friendship factors, along with the three variables in the expectation confirmation model (ie …
Consumer attitudes and interactive digital advertising
This research examines consumer attitudes towards four sub-types of interactive digital
advertising: internet-based e-and email advertising, and mobile-phone-based SMS-and …
advertising: internet-based e-and email advertising, and mobile-phone-based SMS-and …
Effect of use contexts on the continuous use of mobile services: the case of mobile games
TP Liang, YH Yeh - Personal and Ubiquitous Computing, 2011 - Springer
As mobile services become more popular and people can use them virtually anywhere,
research on the effect of use contexts is gaining more attention. This research presents …
research on the effect of use contexts is gaining more attention. This research presents …
[PDF][PDF] Factors influencing behavioural intention to use the mobile wallet in Singapore
The convergence of telecommunications, payment systems and mobile devices created new
possibilities and the Mobile Wallet is one such possibility. This research attempts to …
possibilities and the Mobile Wallet is one such possibility. This research attempts to …
This study investigates how, in a virtual store environment, an avatar-mediated interaction
with a salesperson and a peer consumer influences a consumer's shop** experience and …
with a salesperson and a peer consumer influences a consumer's shop** experience and …