A Literature Review of Video-Sharing Platform Research in HCI
Video-sharing platforms (VSPs) such as YouTube, TikTok, and Twitch have grown rapidly in
recent years and attracted millions of users. Research topics such as online communities …
recent years and attracted millions of users. Research topics such as online communities …
Advertising in streaming video: An integrative literature review and research agenda
Streaming video (SV), such as YouTube, is a new media widely used nowadays.
Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a …
Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a …
Digital transformation and marketing activities in small and medium-sized enterprises
MJ Ziółkowska - Sustainability, 2021 - mdpi.com
Digital transformation which impacts business operations is one of the most fundamental
social and economic occurrences of our times. The paper seeks to find out how digital …
social and economic occurrences of our times. The paper seeks to find out how digital …
The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers
R Duffett - Sustainability, 2020 - mdpi.com
YouTube (YT) is the largest online video digital channel with more than 2 billion users, and
over a billion hours of YT videos are viewed every day, particularly among young …
over a billion hours of YT videos are viewed every day, particularly among young …
Modeling mobile commerce applications' antecedents of customer satisfaction among millennials: An extended tam perspective
The continued growth for both smartphone usage and mobile applications (apps)
innovations has resulted in businesses realizing the potential of this growth in usage …
innovations has resulted in businesses realizing the potential of this growth in usage …
[HTML][HTML] Staying afloat amidst extreme uncertainty: A case study of digital transformation in Higher Education
K Antonopoulou, C Begkos, Z Zhu - Technological Forecasting and Social …, 2023 - Elsevier
Prior research has undertheorized the profound impact of digital technologies by dwelling
on the implications of individual technologies on distinct organizational dimensions to …
on the implications of individual technologies on distinct organizational dimensions to …
A machine learning-based approach to enhancing social media marketing
Social media (SM) represent beneficial channels for marketers, business promoters and
consumers. To acquire continuous revenues and more active customers, key business …
consumers. To acquire continuous revenues and more active customers, key business …
Antecedents of entrepreneurial intention among young people: Model and regional evidence
Entrepreneurial intentions determine to a large extent the entrepreneurial behavior;
therefore, the study of those intentions and the factors that influence them constitute a valid …
therefore, the study of those intentions and the factors that influence them constitute a valid …
[PDF][PDF] Impact of marketing communication and information sharing on the productivity of India's small and medium-sized businesses (SMEs)
The purpose of this research is to investigate the influence that marketing communication
and information sharing have on the performance of businesses. The relationship between …
and information sharing have on the performance of businesses. The relationship between …
[PDF][PDF] Trust me, I'm an influencer!-A comparison of perceived trust in human and virtual influencers
Influencers in social media are often perceived as a trusted source for many people which is
why companies increasingly promote their products through them. However, influencers can …
why companies increasingly promote their products through them. However, influencers can …