The dynamic capability view (DCV) is one of the most vibrant approaches to strategic
management. In this study, the extant literature published between 1994 and 2011 is …

The objective of the present study is to identify the existing relationships between the
information technology (IT) human capital, IT capabilities, innovativeness, and …

The social media space has become a common place for communication, networking, and
content sharing. Many companies seek marketing and business opportunities via these …

Although inter-firm collaboration has become an important form of organizing and
leveraging marketing resources for greater competitive advantage, and firm capabilities are …

Purpose The high level of competition in the globalized business environment forces
companies to innovate to remain competitive. Previous literature often cites information …

Purpose–The purpose of this paper is to aggregate previous research that adopts the
resource‐based view (RBV) to examine whether information technology (IT) and …

This study investigates the driving forces of a firm's assimilation of big data analytical
intelligence (BDAI) and how the assimilation of BDAI improve customer relationship …

Profit growth is one of the primary drivers of a firm's stock price and therefore is a clear
priority for managers. Yet little is known about how a firm's marketing capabilities may be …

Purpose–While the internet enjoys increasing interest regarding its potential to extend the
global reach of firms, especially small and medium‐sized firms (SMEs), little work has been …

While big data, marketing analytics, and firm marketing capabilities are all potential drivers
of competitive advantage, there is limited research that investigates the interrelationship …