Usability and sociability in online communities: A comparative study of knowledge seeking and contribution
The chief objective in many online communities is to allow for knowledge sharing and
learning, which is enabled by technologies such as discussion forums. The value realized …
learning, which is enabled by technologies such as discussion forums. The value realized …
How to make brand communities work: Antecedents and consequences of consumer participation
DM Woisetschläger, V Hartleb… - Journal of Relationship …, 2008 - Taylor & Francis
The majority of brand community literature deals with the exploration of the nature of brand
communities and the measurement of community effects. However, existing literature on …
communities and the measurement of community effects. However, existing literature on …
The effect of email invitation elements on response rate in a web survey within an online community
In the research of online communities and web survey methodology little is known about
how elements in email invitations to list-based web surveys can be used to obtain higher …
how elements in email invitations to list-based web surveys can be used to obtain higher …
Social media marketing and brand loyalty: The role of brand trust
A Puspaningrum - The Journal of Asian Finance, Economics and …, 2020 - koreascience.kr
This study examines the relationship between social media marketing and brand loyalty
through brand trust. Respondents were drawn from customers of McDonald's, Malang City …
through brand trust. Respondents were drawn from customers of McDonald's, Malang City …
Cultivating loyal customers through online customer communities: A psychological contract perspective
Q Bi - Journal of Business Research, 2019 - Elsevier
Despite a number of empirical studies showcasing the power of online customer
communities in fostering customer loyalty, the underlying theoretical foundations for this …
communities in fostering customer loyalty, the underlying theoretical foundations for this …
Understanding service quality in a virtual travel community environment
Technological innovations in the tourism industry have significantly influenced the
communication channels between service providers and potential travelers. Virtual travel …
communication channels between service providers and potential travelers. Virtual travel …
Understanding sustained participation in virtual travel communities from the perspectives of is success model and flow theory
L Gao, X Bai, A Park - Journal of Hospitality & Tourism …, 2017 - journals.sagepub.com
Virtual travel communities (VTCs) are now popular and influential venues for tourism
information sharing. With the increasing number of VTCs and low switching cost, it is …
information sharing. With the increasing number of VTCs and low switching cost, it is …
Online brand communities
Originally, human communities were comprised of people who shared a value system and
interpersonal trust (Wiegandt, 2009). The basic motive for belonging to a community has …
interpersonal trust (Wiegandt, 2009). The basic motive for belonging to a community has …
Strategies for creating value through individual and collective customer experiences
Despite tremendous interest in how online communities create value, existing research
tends to focus on limited means through which such value is generated. In this article, we …
tends to focus on limited means through which such value is generated. In this article, we …
The effect of perceived value on consumers' repurchase intention of commercial ice stadium: The mediating role of community interactions
W Zang, Y Qian, H Song - … Journal of Environmental Research and Public …, 2022 - mdpi.com
The 2022 Bei**g Winter Olympics has created unprecedented opportunities for China's
commercial ice rinks, where improving consumers' repurchase intention is essential for their …
commercial ice rinks, where improving consumers' repurchase intention is essential for their …