We propose that escape theory, which describes how individuals seek to free themselves
from aversive states of self-awareness, helps explain key patterns of materialistic people's …

While prior research has examined the issue of sales promotion proneness, very little has
examined proneness to non-monetary promotions, such as contests and premiums …

Purpose Despite the tremendous advancement of information technology worldwide, a few
attempts have been made to uncover the effectiveness of paid internet advertising (PIA) on …

摘要物质主义的经典研究分别从人格, 价值观, 目标和需要的角度界定和理解物质主义的相关
现象. 自我概念一直是贯穿物质主义研究的线索, 但直到最**研究者才试图以它为理论基点统摄 …

Knowing oneself and the pursuit of well-being are the eternal themes of human society.
Accordingly, the link between self-concept and subjective well-being (SWB) has been a hot …

Classical studies define and understand the phenomenon of materialism from the
perspective of a person's traits, values, goals, and needs. Although self-concept has always …

Within the first two seconds of the music video for “Focus”(2015), the artist Ariana Grande
debuts a Samsung phone—clearly showing the brand logo and using the product to write …

This research examines identity-based brand judgments by exploring consumers'
preferences for the media environment and their ensuing perceptions of social identity …

Flexible Multidimensional Scaling - R Packages smacofx, cops and stops Page 1 Flexible
multidimensional scaling with packages smacofx, cops and stops Rusch, Thomas Published …

Het impulsief kopen van producten kan op de lange termijn negatieve effecten hebben op
het financiële en emotionele welzijn van een consument. Impulsief koopgedrag kan …