Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Loyalty has been named as one of the greatest competitive advantages for companies
operating under high competition conditions. However, different authors look at this concept …

Abstract Business-to-business (B2B) customer retention relies heavily on analytics and
predictive modeling to support decision making. Given this, we introduce uplift modeling as …

Purpose–Stabilizing business in highly competitive and volatile business-to-business (B2B)
markets is a strategic imperative for many companies. In such a context, customer retention …

This paper develops and empirically tests a model that examines the role of technology
readiness (TR) in the business-to-business (B2B) context. The research investigates how …

The paper investigates and compares different groups of customers (stayers and switchers)
in terms of antecedents of customer loyalty in the telecommunications (telecom) sector …

Amidst the intense competition in the petrochemical industry, the determinants of
sustainable customer loyalty remain underexplored. This study investigates the factors …

Research on customer switching behavior in the service industry | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Research …

Highlights•Guanxi plays a pivotal role in managing the dark side of Sino-US business
relationships.•Guanxi directly reduces the dark side of business relationships, namely …

The article introduces the concept and content of facilities management (FM) services. The
paper presents the concept of customer satisfaction and discusses the key factors which …