We delineate a general framework for incorporating many types of micro data from summary
statistics to full surveys of selected consumers into Berry, Levinsohn, and Pakes (1995)-style …

Buy‐one‐get‐one‐free (BOGOF), a ubiquitous sales promotion scheme by which
consumers get two items for the price of one, encourages consumers to buy and waste food …

The rise of online shop** cart–tracking technologies enables new opportunities for e-
commerce cart targeting (ECT). However, practitioners might target shoppers who have …

We study the profitability of personalized pricing policies in a setting with consumer-level
panel data. To compare pricing policies, we propose an inverse probability-weighted …

We consider the problem of setting the optimal prices and promotions for a multi product
category when the firm lacks demand information. At each time, a customer arrives and …

A long literature has developed econometric methods for estimating individual-consumer-
level demand systems that accommodate corner solutions. The increasing access to …

Purpose This paper aims to investigate the extent to which temporary price promotions
attract people who do not normally buy a brand, and whether buyers change their propensity …

Observational data on either individual or aggregate demand is often not sufficient to identify
consumer preferences due to lack of variation in prices or product features, or the desire to …

In this study, the authors propose a flexible framework to assess customer lifetime value
(CLV) in the consumer packaged goods (CPG) context. They address the substantive and …

Buy-one-get-one (BOGO) promotions have become popular. With BOGO, the first unit is sold
for the regular price, and the second unit is discounted. We analyze BOGO in manufacturer …