Purpose This article is based on a systematic and comprehensive review of the literature on
two-sided platforms, the business structure based on the concept of matchmaking groups of …

Platform strategies, which highlight the interdependence in and evolution of business
ecosystems, are increasingly relevant for sustainable business models in the digital era. So …

Companies are increasingly held accountable for their corporate social irresponsibility (CSI).
However, the extent to which a CSI event damages the firm largely depends on the …

We study the effect of user privacy concerns on competition between online advertising
platforms. Online platforms attract advertisers by offering capabilities to reach audiences …

Many scholars argue that when incentivized by ad revenue, content providers are more
likely to tailor their content to attract “eyeballs,” and as a result, popular content may be …

A multiperiod, theoretical model characterizes the relationship between a publication that
ranks universities and prospective students who might use this ranking to decide which …

Contextual advertising entails the display of relevant ads based on the content that
consumers view, exploiting the potential that consumers' content preferences are indicative …

Political campaigns are among the most sophisticated marketing exercises in the United
States. As part of their marketing communication strategy, an increasing number of …

This paper analyzes a two-sided market model in which platforms compete for advertisers
and users. Platforms are differentiated from the users' perspective but are homogenous for …

We measure the relative ideological positions of newspapers, voters, interest groups, and
political parties, using data on ballot propositions. We exploit the fact that newspapers …