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Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry
Purpose This study aimed to determine whether the brand image of fast-food restaurants
moderates the relationship between satisfaction and loyalty among Chilean customers …
moderates the relationship between satisfaction and loyalty among Chilean customers …
Unveiling millennials' perceptions of organic products: A grounded theory analysis in Ecuador and Peru
In today's society, the consumption of organic products presents both significant benefits and
potential barriers, as evidenced by the intrinsic and extrinsic factors sha** consumer …
potential barriers, as evidenced by the intrinsic and extrinsic factors sha** consumer …
Intellectual capital and financial performance in small manufacturing companies: the moderating effect of managerial ambidexterity
OR Oscar, G Rubén - IEEE Access, 2024 - ieeexplore.ieee.org
We verify the moderating effect of managerial ambidexterity on the relationship between
intellectual capital and financial performance of small manufacturing companies in Peru …
intellectual capital and financial performance of small manufacturing companies in Peru …
[HTML][HTML] Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Develo** Country
EE García-Salirrosas, M Escobar-Farfán… - Foods, 2024 - mdpi.com
In the current consumer context, the trend towards a healthy lifestyle has significantly
increased the demand for healthy foods. This study aims to identify the relationship between …
increased the demand for healthy foods. This study aims to identify the relationship between …
Influential factors in the consumption of organic products: The case of Ecuadorian and Peruvian millennials
Este artículo identifica los factores intrínsecos y extrínsecos que influyen en los
consumidores para adquirir productos orgánicos, además determina las barreras que en …
consumidores para adquirir productos orgánicos, además determina las barreras que en …
[HTML][HTML] Factores influyentes en el consumo de productos ecológicos: el caso de los millennials ecuatorianos y peruanos
Este artículo identifica los factores intrínsecos y extrínsecos que influyen en los
consumidores para adquirir productos orgánicos, además determina las barreras que en …
consumidores para adquirir productos orgánicos, además determina las barreras que en …
[HTML][HTML] Mechanisms of Media Persuasion and Positive Internet Word-of-Mouth Driving Green Purchasing Behavior: Evidence from China
As environmental issues intensify, sustainability development is becoming mainstream, with
environmental topics gaining increasing attention in the media and online. Shifting …
environmental topics gaining increasing attention in the media and online. Shifting …
Energy efficiency labels and urban residents' intention to purchase energy-efficient household appliances: an empirical study based on the theory of planned behavior
Energy efficiency labeling is an effective method of altering peoples' consumption patterns
and motivating them to purchase energy-efficient appliances to help reduce environmental …
and motivating them to purchase energy-efficient appliances to help reduce environmental …
[PDF][PDF] The influence of consumption values on the environmental attitudes and organic purchase intentions of millennials: A quantitative study using structural …
CA Hoyos-Vallejo, O Ortiz-Regalado… - 2024 - preprints.org
The present research aimed to identify if consumption values influence the attitudes of
Millennials who intend to purchase organic products. The research was quantitative, with a …
Millennials who intend to purchase organic products. The research was quantitative, with a …
Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry
LA Carbajal-Rubio, EE García-Salirrosas… - Sage …, 2024 - journals.sagepub.com
The objective of this study is to propose a theoretical model where corporate environmental
responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand …
responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand …