Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry

I Veas-González, NG Carrión-Bósquez… - British Food …, 2024 - emerald.com
Purpose This study aimed to determine whether the brand image of fast-food restaurants
moderates the relationship between satisfaction and loyalty among Chilean customers …

Unveiling millennials' perceptions of organic products: A grounded theory analysis in Ecuador and Peru

O Ortiz-Regalado, M Llamo-Burga, N Carrión-Bósquez… - Sustainability, 2024 - mdpi.com
In today's society, the consumption of organic products presents both significant benefits and
potential barriers, as evidenced by the intrinsic and extrinsic factors sha** consumer …

Intellectual capital and financial performance in small manufacturing companies: the moderating effect of managerial ambidexterity

OR Oscar, G Rubén - IEEE Access, 2024 - ieeexplore.ieee.org
We verify the moderating effect of managerial ambidexterity on the relationship between
intellectual capital and financial performance of small manufacturing companies in Peru …

[HTML][HTML] Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Develo** Country

EE García-Salirrosas, M Escobar-Farfán… - Foods, 2024 - mdpi.com
In the current consumer context, the trend towards a healthy lifestyle has significantly
increased the demand for healthy foods. This study aims to identify the relationship between …

Influential factors in the consumption of organic products: The case of Ecuadorian and Peruvian millennials

NG Carrión-Bósquez, O Ortiz-Regalado… - Multidisciplinary …, 2024 - journalmbr.net
Este artículo identifica los factores intrínsecos y extrínsecos que influyen en los
consumidores para adquirir productos orgánicos, además determina las barreras que en …

[HTML][HTML] Factores influyentes en el consumo de productos ecológicos: el caso de los millennials ecuatorianos y peruanos

NG Carrión-Bósquez, O Ortiz-Regalado… - Multidisciplinary …, 2024 - SciELO Chile
Este artículo identifica los factores intrínsecos y extrínsecos que influyen en los
consumidores para adquirir productos orgánicos, además determina las barreras que en …

[HTML][HTML] Mechanisms of Media Persuasion and Positive Internet Word-of-Mouth Driving Green Purchasing Behavior: Evidence from China

Z Yu, S Rosbi, MH Amlus - Sustainability, 2024 - mdpi.com
As environmental issues intensify, sustainability development is becoming mainstream, with
environmental topics gaining increasing attention in the media and online. Shifting …

Energy efficiency labels and urban residents' intention to purchase energy-efficient household appliances: an empirical study based on the theory of planned behavior

I Basiru, Y Xu, VE Arkorful, BK Lugu… - Clean Technologies and …, 2024 - Springer
Energy efficiency labeling is an effective method of altering peoples' consumption patterns
and motivating them to purchase energy-efficient appliances to help reduce environmental …

[PDF][PDF] The influence of consumption values on the environmental attitudes and organic purchase intentions of millennials: A quantitative study using structural …

CA Hoyos-Vallejo, O Ortiz-Regalado… - 2024 - preprints.org
The present research aimed to identify if consumption values influence the attitudes of
Millennials who intend to purchase organic products. The research was quantitative, with a …

Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

LA Carbajal-Rubio, EE García-Salirrosas… - Sage …, 2024 - journals.sagepub.com
The objective of this study is to propose a theoretical model where corporate environmental
responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand …