In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

The purpose of this paper is to provide an overview on online purchase intention of halal
cosmetic product among consumers in Malaysia. A total of 400 questionnaires were …

Purpose–Digitalization denotes an on-going transformation of great importance for the retail
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …

Human catering consumption results in serious environmental sustainability to becoming the
most important challenge in the world, and the application of big data will be the key to …

Exploring how social media platforms influence fashion consumer decisions in the UK retail
sector | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose The shopper journey can cross a number of channels leading up to the point of a
possible purchase, which may be unseen by the retailer or brand for the targeted purchase …

Purpose The purpose of this paper is to understand loyalty in the multichannel retail context.
The paper analyses the interplay between offline and online loyalty and the direct and …

Purpose–Online retailing has attracted a lot of attention in recent years due to its great
potential and significant implications for buyers and sellers. This study adopts the stimulus …

Purpose The purpose of this paper is to clarify why, when and how e-mail marketing can be
used to empower consumers and to give ideas for future scholarly research …

Purpose Mobile applications, or apps, are an increasingly important part of omnichannel
retailing. While the adoption and usage of apps for marketing purposes has grown …