Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …

This review aims to examine the latest research on online customer experience (OCE),
which can be defined as consumer's cognitive, emotional, and behavioral response to …

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …

The present study investigates the factors affecting consumer repurchase intentions in retail
stores. More specifically, it emphasizes on the concept of in-store customer shop** …

Food waste reduction and security are the main concerns of agri-food supply chains, as
more than thirty-three percent of global food production is wasted or lost due to …

This study investigates the relationship between social currency and customer experience
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …

If the remanufactured and fresh products are in the market at the same price and quality,
then it is difficult for the retailer to sell them all together simultaneously. There is …

The current study tries to better understand the different consumer barriers towards adoption
of MDAs and their psychological and behavioural responses through the lens of innovation …