Purpose This study aims to present a systematic review on service quality in higher
education. It discusses about the latest opportunities and challenges facing higher …

Purpose–In today's complex and highly competitive marketplace, universities and colleges,
realizing a need to develop sustainable strategies, have turned to branding as a solution …

Purpose The purpose of this paper is to present an analytical review of the educational
innovation field in the USA. It outlines classification of innovations, discusses the hurdles to …

This study's aim was to investigate a hypothesized model examining the associations
between students' perceptions of the quality of their relationship with their educational …

Intensifying marketisation across higher education (HE) in England continues to generate
critical commentary on the potentially devastating consequences of market logic for …

Purpose–The purpose of this paper is to create awareness on the need for lifting up the level
of analysis in service research by focusing on systems, networks, and ecosystems to …

Higher education has been subject to substantial reforms as new forms of performance
management are implemented in universities across the world. Extant research suggests …

Even though marketing in higher education (HE) is well established, there is a continued
debate about who the customer is, with many still not accepting that students should be …

In the global university sector competitive funding models are progressively becoming the
norm, and institutions/courses are frequently now subject to the same kind of consumerist …

This study explores what constitutes students' satisfaction with university experience and
examines the influence of overall satisfaction with the university experience on students' co …