Organizational leaders are increasingly turning to design approaches as a panacea for
uncertainty and disruption. However, frictions between design and typical engineering and …

Until its highly publicized downfall, Theranos was a so-called unicorn with a compelling
proposition to popularize routine blood testing by making it more convenient, using a smaller …

Innovation activities worldwide have been enhanced by the use of design, due to
organizations utilizing it to create more effective methods of problem solving. Though there …

The problems facing society today are complex, multifaceted, and require crossing multiple
disciplinary boundaries. As such, these problems call for interdisciplinary collaboration …

In recent years the role of design has been expanding to tackle increasingly diverse and
pressing societal challenges, known as 'wicked problems'. However, little research exists …

In recent years, design research has increasingly focused on its use in the business model
and innovation space. Despite this increased, little clarity exists surrounding the contribution …

Design as a creative way of framing and solving problems is considered an essential
business capability in an innovation era. Organizations with design capability can improve …

Organizations feel compelled to tell us 'what'they do, without first explaining 'why'they do it.
Part of the design process is first understanding the need (the why) before focusing on the …

The perceived value of design to businesses remains unclear despite the positive outcomes
often highlighted by its application by designers. This lack of clarity is of importance when …

Purpose The purpose of this study is to investigate the interactive effects of a firm's strategic
sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable …