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Map** inclusive innovation: A bibliometric study and literature review
Inclusive innovation is a type of innovation that targets not only affordability but also
localization of underdeveloped countries, with the aim of reducing poverty. Despite the …
localization of underdeveloped countries, with the aim of reducing poverty. Despite the …
Impact of perceived value on the online purchase intention of base of the pyramid consumers
Despite the voluminous purchasing power of the consumers at the base of the pyramid
(BOP), substantial research has not been carried out on their online buying behaviour. This …
(BOP), substantial research has not been carried out on their online buying behaviour. This …
[HTML][HTML] Revisiting research on firm-level innovation in rural areas: A systematic literature review and future research directions
Although firm-level innovation is an essential determinant of sustainable growth in rural
areas, the literature on this subject is lacking a state-of-the-art systematic literature review in …
areas, the literature on this subject is lacking a state-of-the-art systematic literature review in …
[HTML][HTML] Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications
Past studies have shown that the probability of the successful diffusion of sustainable
product innovations is strikingly low. A potentially promising marketing strategy to reduce …
product innovations is strikingly low. A potentially promising marketing strategy to reduce …
To app or not to app: A business-to-business seller's decision
Although business-to-business (B2B) selling firms increasingly realize the benefits of
adoption and usage of B2B mobile applications (apps), few studies examine this topic …
adoption and usage of B2B mobile applications (apps), few studies examine this topic …
[PDF][PDF] Consumers and technology in a changing world
Kent Academic Repository Page 1 Lowe, Ben, Dwivedi, Yogesh K. and d'Alessandro, Steve
(2019) Consumers and Technology in a Changing World. European Journal of Marketing …
(2019) Consumers and Technology in a Changing World. European Journal of Marketing …
How employee exploration and exploitation affect task performance: The influence of organizational competitive orientation
Employees' ability to explore and exploit is a micro-foundational component of
organizational ambidexterity and hugely influential for organizational performance …
organizational ambidexterity and hugely influential for organizational performance …
[PDF][PDF] Factors influencing mobile banking adoption in Cambodia: The structuring of TAM, DIT, and trust with TPB
There is a significant growth in mobile banking adoption, accompanied by service providers
such as financial institutions or banks in Cambodia; however, little is known about …
such as financial institutions or banks in Cambodia; however, little is known about …
The dark side of mobile apps: when and how technical security matters for in-app purchases?
Purpose This research aims to explore the dark side of mobile applications by investigating
the role of apps' technicality and app security in the mechanism of user satisfaction, app …
the role of apps' technicality and app security in the mechanism of user satisfaction, app …
Consumer adoption of technologies: A mindset-oriented approach
Purpose: In this technologically advanced era, it is crucial to understand how consumers
adopt innovations so that producers and marketers can cater to these needs effectively …
adopt innovations so that producers and marketers can cater to these needs effectively …