Map** inclusive innovation: A bibliometric study and literature review

S Mortazavi, MH Eslami, A Hajikhani… - Journal of Business …, 2021‏ - Elsevier
Inclusive innovation is a type of innovation that targets not only affordability but also
localization of underdeveloped countries, with the aim of reducing poverty. Despite the …

Impact of perceived value on the online purchase intention of base of the pyramid consumers

A Srivastava, S Mukherjee, B Datta… - International Journal of …, 2023‏ - Wiley Online Library
Despite the voluminous purchasing power of the consumers at the base of the pyramid
(BOP), substantial research has not been carried out on their online buying behaviour. This …

[HTML][HTML] Revisiting research on firm-level innovation in rural areas: A systematic literature review and future research directions

P Kyriakopoulos - Journal of Rural Studies, 2024‏ - Elsevier
Although firm-level innovation is an essential determinant of sustainable growth in rural
areas, the literature on this subject is lacking a state-of-the-art systematic literature review in …

[HTML][HTML] Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications

C Nagel, S Heidenreich, JH Schumann - Journal of Business Research, 2024‏ - Elsevier
Past studies have shown that the probability of the successful diffusion of sustainable
product innovations is strikingly low. A potentially promising marketing strategy to reduce …

To app or not to app: A business-to-business seller's decision

K Swani - Industrial Marketing Management, 2021‏ - Elsevier
Although business-to-business (B2B) selling firms increasingly realize the benefits of
adoption and usage of B2B mobile applications (apps), few studies examine this topic …

[PDF][PDF] Consumers and technology in a changing world

B Lowe, YK Dwivedi, S d'Alessandro - European Journal of Marketing, 2019‏ - kar.kent.ac.uk
Kent Academic Repository Page 1 Lowe, Ben, Dwivedi, Yogesh K. and d'Alessandro, Steve
(2019) Consumers and Technology in a Changing World. European Journal of Marketing …

How employee exploration and exploitation affect task performance: The influence of organizational competitive orientation

JA Zhang, G Chen, C O'Kane, S **ang… - … International Journal of …, 2022‏ - Taylor & Francis
Employees' ability to explore and exploit is a micro-foundational component of
organizational ambidexterity and hugely influential for organizational performance …

[PDF][PDF] Factors influencing mobile banking adoption in Cambodia: The structuring of TAM, DIT, and trust with TPB

S Norng - Asian Journal of Business Research Volume, 2022‏ - ajbr.co.nz
There is a significant growth in mobile banking adoption, accompanied by service providers
such as financial institutions or banks in Cambodia; however, little is known about …

The dark side of mobile apps: when and how technical security matters for in-app purchases?

Y Liu, HFL Chung, Z Zhang, M Wu - Asia Pacific Journal of Marketing …, 2023‏ - emerald.com
Purpose This research aims to explore the dark side of mobile applications by investigating
the role of apps' technicality and app security in the mechanism of user satisfaction, app …

Consumer adoption of technologies: A mindset-oriented approach

KT Rahman, R Bansal, N Pruthi - Contemporary Studies of Risks in …, 2023‏ - emerald.com
Purpose: In this technologically advanced era, it is crucial to understand how consumers
adopt innovations so that producers and marketers can cater to these needs effectively …