Engineering design (ED) is the process of solving technical problems within requirements
and constraints to create new artifacts. Data science (DS) is the inter-disciplinary field that …

The four Ps of the marketing mix (Product, Price, Place, and Promotion) serve as a
framework for characterizing the marketing decisions made during the product development …

A critical task in product design is map** information from consumer to design space.
Currently, this process largely depends on designers identifying and map** psychological …

Understanding customer preferences in consideration decisions is critical to choice
modeling in engineering design. While existing literature has shown that the exogenous …

Choice modeling is important in transportation planning, marketing and engineering design,
as it can quantify the influence of product attributes and customer demographics on …

Customers' choice decisions often involve two stages during which customers first use
noncompensatory rules to form a consideration set and then make the final choice through …

Graph representation learning has revolutionized many artificial intelligence and machine
learning tasks in recent years, ranging from combinatorial optimization, drug discovery …

Increasing the modularity of system architectures is generally accepted as a good design
principle in engineering. In this paper, we explore whether modularity comes at the expense …

Despite growing interest in the use of data for product and service development, a
comprehensive understanding of how data is employed in the context of new product …

Understanding the impact of engineering design on product competitions is imperative for
product designers to better address customer needs and develop more competitive …