The challenge of convincing people to change their eating habits toward more
environmentally sustainable food consumption (ESFC) patterns is becoming increasingly …

During the last few decades, interest in organically produced food has steadily risen around
the world. Consequently, academic interest in better understanding the different motives and …

Abstract Generation Z (Gen Z) is widely considered the most eco-conscious generation.
Nonetheless, there is a dearth of empirical research on this generation's pro-environmental …

Consumers not only buy green products to fulfil their environmental values but also seek
product specific benefits from their green purchase. However, research predicting green …

The present study investigates the association between green marketing mix strategies and
the green buying intentions of consumers in an emerging economy. The focus is on the …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

In times of rising organic food popularity, both producers and retailers are faced with the
question of how to appropriately price their products. In this paper, we discuss the drivers …

Responsible sustainable consumer behavior (RSCB) involves a complex pattern of
environmental and social issues, in line with the view of sustainability as a construct with …

The consumption of food has a significant impact on the environment, individuals and public
health. This study aims to investigate the integrative effects of consumers' personal and …

Consumption patterns across the globe indicate consumers' rising interest in purchasing
organic food due to increasing personal-health consciousness. However, research on …