Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

In develo** countries, entrepreneurial firms are increasingly advocating a shift from
conventional marketing strategies, paving the way for innovative approaches like …

When traditional marketing practices are unsuitable for small and medium enterprises,
entrepreneurs have to unlearn traditional principles and replace them with new innovative …

Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

The frequency and ferocity of recent natural disasters have necessitated the urgency and
relevance of disaster-related research to mitigate risk and hasten recovery. While there is a …

The prime concern of this study is to explore how technology influences entrepreneurial
marketing decisions during the world pandemic (COVID-19). The study uses a sample of …

This study seeks to establish entrepreneurial marketing (EM) as a key construct that
positively influences organizational performance. The authors review the evolution of the …

Social media offers a myriad of opportunities for entrepreneurial marketing strategies that
leverage the power of communities, especially when they are combined with traditional …

Purpose The purpose of this paper is to understand the impact of dynamic capabilities
(DC)(in the view of exploration and exploitation) on competitiveness and performance …