Purpose The purpose of this paper is to ascertain the determinants of mobile app stickiness
(MASS) in emerging economies. Design/methodology/approach The study proposes a …

The rapid growth and widespread adoption of mobile fitness applications can be attributed
to the proliferation of smartphones. However, the turnover rate of health app users which a …

Mobile shop** applications have become a popular channel to reach the omnipresent
consumer of today. However, the market space has become highly competitive and …

Mobile Phones are bringing a revolutionary change in the ways of doing business, they are
slowly and steadily becoming a basic need, With the Burgeoning of mobile phones, m …

The use of the Internet has transformed the way of doing business, bringing changes in
management and control by companies. Technology alone rarely leads to better …

Following in the footsteps of society's rapid evolution, business is undergoing a dramatic
transformation of its own: from business, to e-business and now, mobile business. The …