The importance of store atmospherics on consumers' shop** behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …

The retail food environment plays an important role in sha** dietary habits that contribute
to obesity and other chronic diseases. Food and beverage manufacturers use trade …

Gamification is attracting the attention of practitioners and researchers because of its power
to generate experiential value for users. However, despite its wide adoption by managers …

Selling fair-trade products can be problematic because of their higher price when compared
with conventional alternatives. We propose that one way to solve this problem is to make …

We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

How do consumers make purchase decisions for novel food products? This research
demonstrates the importance of supermarket credibility as a heuristic cue influencing …

An efficient store layout presents merchandise to attract customer attention and encourages
customers to walk down more aisles which exposes them to more merchandise, which has …

Grocery stores are increasingly grou** complementary products into meal bundles, a
tactic that warrants further investigation. This research explores the impact of presenting …

We examine how operational changes in customer flows in retail stores affect the rate of
COVID-19 transmission. We combine a model of customer movement with two models of …

Customer concentration inside a store is of pivotal importance for retail management,
acquiring controversial contributions about the best number of consumers in the floor space …