Impulse buying: A systematic literature review and future research directions
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …
following a systematic literature review approach. Drawing on the TCCM framework …
New trends in e-commerce research: Linking social commerce and sharing commerce: A systematic literature review
Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …
commerce by enabling the progress towards S-Commerce from E-Commerce …
[HTML][HTML] Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …
this nascent commercial model into the global spotlight; that said, despite the prevalence of …
Customers' impulse buying in social commerce: The role of flow experience in personalized advertising
One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …
advertisement that are in accordance with consumer preferences or also called …
[HTML][HTML] Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Y Qu, J Khan, Y Su, J Tong, S Zhao - Journal of Retailing and Consumer …, 2023 - Elsevier
Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …
inquiry began to address impulsive buying recently. This research traces live-stream …
Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic
M Naeem - Journal of Retailing and Consumer Services, 2021 - Elsevier
There is inadequate understanding of how social media can shape fear and consumer
responses in the manner of consumer panic buying while Covid-19 is spreading across the …
responses in the manner of consumer panic buying while Covid-19 is spreading across the …
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shop**
The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shop**, which could lead to e-impulse purchases (e-IB). The purpose of this study …
more e-shop**, which could lead to e-impulse purchases (e-IB). The purpose of this study …
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …
has great potential. This study proposes a new research framework to address deficiencies …
From virtual to reality: The power of augmented reality in triggering impulsive purchases
WC Hsu, MH Lee, KW Zheng - Journal of Retailing and Consumer Services, 2024 - Elsevier
This study examines the impact of key features of augmented reality (AR) applications on
impulsive buying intentions. The study focuses on interactivity, authenticity, and vividness …
impulsive buying intentions. The study focuses on interactivity, authenticity, and vividness …