Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
Social media and consumer engagement: a review and research agenda
Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
Purpose In this invited paper, the authors aim to offer an integrated marketing
communications (IMC) framework for understanding how disparate customer touchpoints …
communications (IMC) framework for understanding how disparate customer touchpoints …
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
Purpose In spite of the increasing organic and interactive marketing activities over social
media, a general understanding of the source credibility of voluntary user-generated content …
media, a general understanding of the source credibility of voluntary user-generated content …
SMEs must go online—E-commerce as an escape hatch for resilience and survivability
The recent emergence of e-commerce has brought a shifting paradigm into global markets.
This revolutionary framework relying upon technological progress has conveyed a new era …
This revolutionary framework relying upon technological progress has conveyed a new era …
[HTML][HTML] E-purchase intention of Taiwanese consumers: Sustainable mediation of perceived usefulness and perceived ease of use
This study proposes a new model by partially combining personality traits (PT) and
Technology Acceptance Model (TAM) attributes to examine the influences of personality …
Technology Acceptance Model (TAM) attributes to examine the influences of personality …
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives' perceptions and behavior
Purpose The rapid growth of technology, including artificial intelligence (AI), in the banking
industry has played a disrupting role in traditional banking channels. This study aims to …
industry has played a disrupting role in traditional banking channels. This study aims to …
Omni-channel research framework in the context of personal selling and sales management: A review and research extensions
Purpose This paper aims to develop an omni-channel framework in the context of sales and
sales management related to six areas: sales contexts, impact of technology, stages in the …
sales management related to six areas: sales contexts, impact of technology, stages in the …
A sco** review of the effect of content marketing on online consumer behavior
Notwithstanding the body of research on the characteristics and benefits of content
marketing as a digital marketing strategy, evidence of how online consumer behavior is …
marketing as a digital marketing strategy, evidence of how online consumer behavior is …
Theory and models of consumer buying behaviour: A descriptive study
The fundamental studies of consumer behaviour establish the groundwork for quantitative
studies that examine both the theories that already exist and the latest trends in consumer …
studies that examine both the theories that already exist and the latest trends in consumer …
Understanding online consumers' purchase intentions: A contribution from social network theory
There is a dynamic and interconnected international setting shaped by the power of the
Internet and social media. To gain more consumers, understand their behaviours and …
Internet and social media. To gain more consumers, understand their behaviours and …