The continuously changing retail practices and consumer behavioural patterns mainly
attributed to the wide diffusion and adoption of innovative technologies and applications for …

Abstract Online-to-offline (O2O) integration refers to the incorporation of separate online and
offline service processes into a single service delivery. Advances in mobile devices and …

With the advent of O2O (online to offline) mode, Online Travel Agency (OTA) websites help
to introduce new customers to hotels. However, since OTAs charge a hefty commission …

This study draws on belongingness theory to explore the impact of social presence on
addiction to social networking sites (SNSs). A conceptual framework was developed and …

The push-pull-mooring model was applied in this study to investigate consumer channel
switching intention related to physical and mobile stores. Push effects include mobile …

The rise of super apps has attracted scholarly attention across different disciplines.
Integrating the theories of service extension and status quo bias into a three-component …

Drawing from trust transfer theory, this study investigates cognitive trust and emotional trust
transfer from web payment (WP) to mobile payment (MP) services with the emphasis on the …

Introduction The emergence of online health communities broadens and diversifies
channels for patient-doctor interaction. Given limited medical resources, online health …

Purpose–Social capital has been identified as a valuable resource that can lead to various
positive outcomes of social activities in both online and offline communities. The purpose of …

This paper examines how social exclusion affects consumer use of multiple shop**
channels (traditional stores, online by computer and mobile retailing by cell phone) and how …