Online customer reviews, considered as electronic word of mouth, have become very useful
in the era of e-commerce as they facilitate future purchase decisions. The present study …

Online consumer reviews can help customers reduce uncertainty and risks faced in online
shop**. However, the studies examining the determinants of perceived review helpfulness …

The business case for investing in online reputation has received increasing scrutiny in
recent years. This study identifies the business value of consumer reviews and management …

Based on a meta-analysis, this study aims to clarify the influence of online review valence
(ie, whether reviews in a review set are predominantly positive or negative) on various …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …

ABSTRACT A basic tenet of psychology is that the psychological effects of negative
information outweigh those of positive information. Three empirical studies show that the …

Consumers are increasingly reading online reviews before making any purchasing
decisions. The significance of online reviews has only grown over the years. Though in the …

This study examined the integrative effects of a brand's online product description, eWOM
content, digital retail platforms and innovation adoption factors on a consumer's decision …

Purpose Extant research addressing how consumers respond to electronic word-of-mouth
(eWOM) remains limited. Even less attention has been devoted to examining the …

In the globalized industry of online travel agencies, it is well known that providing culturally
customized reviews can attract more customers by sharing similarity-oriented experiences …