Purpose The purpose of this paper is to examine the impact of perceived social media
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …

The global business landscape is undergoing a dynamic transformation due to the
increasing penetration of internet and communication technologies. This article reviews the …

The internet has changed the nature of shop** in the past two decades, which has
supported the proliferation of e-commerce sites and thus shop** has shifted to e …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

Purpose The purpose of this study was to examine the impacts of consumers' motivations (ie
remuneration, social, and empowerment) on online purchase intentions mediated through …

Drivers of social commerce usage has been the focus of scholars in recent years, but mobile
social media users' resistance behavior towards mobile social commerce has been in the …

Prior studies highlight consumer behavior in social commerce from the perspective of
relational exchange, while culture-driven aspects have been neglected. Given cultural …

Purpose Social media remarkably changed the way of interaction between the consumers
and organizations. The increased acceptance of social media has given rise to social …

In view of the deficiencies in current literature, this study seeks to examine if mobile social
commerce continuance usage influences brand loyalty among customers, and assessed the …

In view that smart tourism is a neglected research area and privacy concern is a prevalent
issue that deserves spotlight in smart tourism research, this study seeks to explain …