In this article, we cumulate previous research findings indicating that shop** by use of
artificial intelligence assistants can shape consumer behavior. We contribute to the literature …

Both the popular press as well as a number of academic researchers have enthusiastically
endorsed the possibility/prediction that (service) robots will come to play an increasingly …

Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to
examine how AI will change the future of the hospitality and tourism industry. By integrating …

Humanity has experienced four main technological revolutions; the last two being the digital
revolution (Internet) and the emerging artificial intelligence (AI) revolution. With robots …

Purpose This paper aims to bridge the extended reality framework and the luxury hospitality
literature by providing insights into how immersive technologies using artificial intelligence …

Although consumers' evaluation and adoption of robotic services have been widely
investigated, the effectiveness of robotic sales promotion in the hospitality industry remains …

A study designed to investigate the ability of individuals to differentiate between AI-
generated and authentic food images, as well as the impact of disclosing this information on …

This study examines the impact of artificial intelligence (AI)(Personalized Guest Experience,
Chatbots and Virtual Assistants, Revenue Management, Operational Efficiency, Fraud …

Artificial Intelligence (AI) has revolutionised the tourism industry, offering personalised
experiences and streamlining operations. AI provides customised recommendations for …

Purpose The study aims to advance understanding of the intention of Augmented Reality
(AR) technology adoption by conducting a systematic review of relevant literature articles in …