The influence of Lazarus and Folkman's (1984) transactional theory of stress and co** is
remarkable and remains the cornerstone of psychological stress and co** research …

Although firms are faced by a large number of market introduction failures, research into a
major driver of these failures, customer resistance to innovation, is surprisingly scarce. While …

This article provides a critical review of what is known about affect regulation in relation to
consumption behavior. Based on numerous findings from psychology, communication …

Studies of how tourists react to unethical incidents in destinations are scarce. Based on an
online survey (n= 1350) and grounded in cognitive appraisal theory, this study examines …

Consumer forgiveness represents a compelling phenomenon for marketers, as
understanding and leveraging forgiveness allows repairing consumer brand relationships …

This study explores how young millennials understand and respond to newsfeed native
advertising on Facebook, rooting our focus on its covert nature of the ad format. Drawing …

A comprehensive work that brings together and explores state-of-the-art research on the link
between stress and health outcomes. Offers the most authoritative resource available …

This study proposes an integrative model that investigates the role of co** strategies in the
relationship between severe service failures and online vindictive word of mouth (OVWOM) …

Purpose–This study seeks to draw on the theories of personality to investigate antecedents
and outcomes of consumer co** in instances of service failure. Specifically, the authors …

Consumers can experience major life events (eg, the birth of a child or retirement) that have
key strategic managerial implications for firms in terms of creating new market segments as …