Modern marketing techniques in industrialized countries cannot be implemented without
segmentation of the potential market. Goods are no longer produced and sold without a …

As initially spawned through the meso movement in organizational behavior, the multilevel
paradigm has permeated virtually every subdiscipline of management. The authors review …

The competitive dynamics of strategic groups perform a major role in sha** the
competitive background of industries. Strategic groups are sets of companies within an …

Abstract Recently, Andrews, Brusco and Currim (2010) noted that some of the hesitancy on
the part of practitioners to adopt model‑based (MB) methods in market segmentation (MS) …

Multifunctionality of urban agriculture is essential for the sustainability of both cities and
urban farms, especially in Asian mega-cities exhibiting extensive urban sprawl. To maximise …

To date, the vast majority of cluster analysis applications in OM research have relied on
traditional hierarchical (eg, Ward's algorithm) and nonhierarchical (eg, K-means algorithms) …

Abstract Hidden Markov models (HMMs) have been used to model how a sequence of
observations is governed by transitions among a set of latent states. HMMs were first …

Despite their current growth and future promise, ride-hailing companies struggle with brand
loyalty. As a result, they spend heavily on various marketing tools, especially promotional …

Purpose One of the main difficulties for wine managers is understanding and interpreting
how some strategies and company behaviours could affect firms' performance. This study …

The hidden Markov model (HMM) provides a framework to model the time-varying effects of
marketing mix variables. When employed in a panel data context, it is important to properly …