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Exploring factors of consumer's impulsive buying behavior in mobile social commerce
Mobile social commerce is one of the fastest growing distribution channels in recent years.
Therefore, it is important to understand customer's buying behavior in mobile social …
Therefore, it is important to understand customer's buying behavior in mobile social …
The relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention
JH Kim, JY Kim - Journal of Digital Convergence, 2017 - koreascience.kr
The purpose of this study was to identify the relationship among golf wear selection
attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve …
attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve …
Study on Factors Affecting Intention of Switching China's Mobile Telecommunication Service-Focusing on PPM Theory
China's mobile communication market has been growing quantitatively and qualitatively
since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean …
since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean …
What motivates customers to repurchase online under social distancing?
Global e-commerce is growing rapidly during the COVID pandemic. Previous research on
customers' online shop** decisions rarely considered social distancing. To investigate …
customers' online shop** decisions rarely considered social distancing. To investigate …
The Impact of Customer Experience on Customer Attitudes and Product Re-purchase Intentions-Focusing on Start-up Firms
CK Joo, WK Lim - Journal of Digital Convergence, 2017 - koreascience.kr
In this study, there is a purpose of research to secure competitiveness through the effective
utilization of intangible corporate resources of founded enterprises. For this research, we …
utilization of intangible corporate resources of founded enterprises. For this research, we …
The purpose of this paper is to examine the factors influencing on loyalty in US online
shop** malls. The study proposed a model to investigate the relationship among quality of …
shop** malls. The study proposed a model to investigate the relationship among quality of …
Consumer's Satisfaction of Insurance Consumption: Focusing on Self-determination Theory
HJ Sim, M Kim, H Choe - Journal of the Korea Convergence …, 2018 - koreascience.kr
The purpose of this study is to investigate the effect of voluntary purchasing motives on
insurance consumer satisfaction. The purpose of this study is to investigate the direct and …
insurance consumer satisfaction. The purpose of this study is to investigate the direct and …