Exploring factors of consumer's impulsive buying behavior in mobile social commerce

JK Moon, NY Kwak, CC Lee - Journal of Digital Convergence, 2019‏ - koreascience.kr
Mobile social commerce is one of the fastest growing distribution channels in recent years.
Therefore, it is important to understand customer's buying behavior in mobile social …

The relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention

JH Kim, JY Kim - Journal of Digital Convergence, 2017‏ - koreascience.kr
The purpose of this study was to identify the relationship among golf wear selection
attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve …

Study on Factors Affecting Intention of Switching China's Mobile Telecommunication Service-Focusing on PPM Theory

H Jang, N Kwak, CC Lee - Journal of Digital Convergence, 2017‏ - koreascience.kr
China's mobile communication market has been growing quantitatively and qualitatively
since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean …

What motivates customers to repurchase online under social distancing?

W Wu, G Widiatmo, D Riantama - Frontiers in Psychology, 2023‏ - frontiersin.org
Global e-commerce is growing rapidly during the COVID pandemic. Previous research on
customers' online shop** decisions rarely considered social distancing. To investigate …

The Impact of Customer Experience on Customer Attitudes and Product Re-purchase Intentions-Focusing on Start-up Firms

CK Joo, WK Lim - Journal of Digital Convergence, 2017‏ - koreascience.kr
In this study, there is a purpose of research to secure competitiveness through the effective
utilization of intangible corporate resources of founded enterprises. For this research, we …

Consumer's Satisfaction of Insurance Consumption: Focusing on Self-determination Theory

HJ Sim, M Kim, H Choe - Journal of the Korea Convergence …, 2018‏ - koreascience.kr
The purpose of this study is to investigate the effect of voluntary purchasing motives on
insurance consumer satisfaction. The purpose of this study is to investigate the direct and …