Despite the economic, social, and environmental importance of emerging countries, most
existing research into ethical consumerism has focused on developed market contexts. We …

Purpose The study addresses gaps in sustainable luxury consumption research by
analyzing the role of social norms in different cultural settings. It investigates how social …

Brands are increasingly taking an active stance on divisive socio‐political issues such as
racial justice, transgender rights, gun control, and international conflicts (eg, the Ukraine …

This research investigates the effect of language on the marketing of circular luxury
products. Circular economy principles are becoming important for luxury brands as …

Nowadays, more and more consumers have an increased interest in the field of ethics and
social responsibility, which they present in connection with the companies they buy from …