Consumers play an important role in the market penetration of environmentally-friendly food
packaging because it is they who decide whether or not to buy a particular product. The …

This article constitutes a state-of-the-art review of the literature on the effects of expectations
on the sensory perception of food and drink by humans. In the 'Introduction', we summarize …

Consumers are increasingly concerned about the environmental consequences of
packaging. Businesses are under pressure not only from consumers but also from …

Building on theories of cue utilization, this paper investigates whether and how packaging
sustainability influences consumer perceptions, inferences and attitudes towards packaged …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Reusable packaging systems (RPSs) can significantly reduce single-use packaging waste.
However, knowledge about consumers' adoption of this kind of packaging is scarce. We …

In this paper, we test the influence of packaging sustainability on consumers' perceived
quality of food products using two experiments featuring raisins, chocolate bars and coffee …

In this article, the evidence demonstrating the existence of a variety of robust crossmodal
correspondences between both sounds (phonetic speech sounds, tones, and other …

Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …