Corporate Strategies for Addressing Life Insurance Purchase Decisions in Ghana

MDY Gakpo, RM Reichmann… - Available at SSRN …, 2025 - papers.ssrn.com
This study explores corporate strategies for addressing customer behaviour in purchasing
life insurance coverage in Ghana, focusing on factors influencing purchase decisions …

Designing a Health Marketing Model to Improve the Health of Community in Iran

B Rahimi, SM Jalali… - Health Management & …, 2023 - jhmi.sums.ac.ir
Introduction: Health marketing is gaining prominence as a vital field in both healthcareand
marketing, especially in Iran, where improving the nation's health is of …

[PDF][PDF] Journal of Hospital

R Behrooz, JS Mahdi, NK Hamed - Journal of Hospital, 2023 - jhosp.tums.ac.ir
Background and purpose: Equitable geographical distribution of healthcare system
initiatives, aimed at increasing quality and economic efficiency, is a crucial aspect of …

[PDF][PDF] Composition Optimal Marketing Strategy Using a Combination of Fuzzy Hierarchical Analysis Technique and SWOT Analysis for a Case of the Insurance …

M Taghdirifar, L Shamsnejad - International Transaction Journal of …, 2022 - tuengr.com
The main purpose of this article is to develop the optimal strategy of insurance industry
representatives by using the SWOT analysis technique and combining it with fuzzy …

Investigating the Impact of Organizational Strategy on Life Insurance Demand (Case study: Bushehr insurance companies)

A Hamidian, E Kamalirad - Journal of Management and …, 2021 - msds.zahedan.iau.ir
Life insurance, like other insurances, is the answer to the worries and anxieties of the people
of a society. The insurer's concern stems from unexpected events such as disability and …

تبیین عوامل زمینهای مداخله گر و پیامدی بازاریابی سلامت در ایران استراتژی و رویکرد بهبود و ارتقاء خدمات سلامت.

بهروز رحیمی, سید مهدی جلالی… - Hospital …, 2023‎ - search.ebscohost.com
Background and purpose: Equitable geographical distribution of healthcare system
initiatives, aimed at increasing quality and economic efficiency, is a crucial aspect of …