A systematic review and future research agenda for sustainable fashion in the apparel industry
Purpose The objective of this paper is to synthesise the published literature on consumer
awareness and acceptance of Sustainable Fashion (SF) and highlight that sustainability …
awareness and acceptance of Sustainable Fashion (SF) and highlight that sustainability …
Theory of planned behavior in consumer behavior research: A systematic literature review
K Rozenkowska - International Journal of Consumer Studies, 2023 - Wiley Online Library
This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …
Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
Rapidly increasing demand for eco-friendly products is an example of responsible
purchasing intention of customers. That responsible behaviour forces businesses not only to …
purchasing intention of customers. That responsible behaviour forces businesses not only to …
Generation Y and online fashion shop**: Orientations and profiles
The goal of this research is to segment Generation Y female online shoppers according to
their psychographic, demographic, and behavioral characteristics. Data were collected from …
their psychographic, demographic, and behavioral characteristics. Data were collected from …
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
Social media has changed the marketing phenomenon, as firms use social media to inform,
impress, and retain the existing consumers. Social media marketing empowers business …
impress, and retain the existing consumers. Social media marketing empowers business …
Investigating the causes and consequences of brand attachment of luxury fashion brand: the role of gender, age, and income
EG Marsasi, AD Yuanita - Media Ekonomi Dan Manajemen, 2023 - jurnal.untagsmg.ac.id
In recent years, luxury fashion brands have experienced drastic growth. This study examines
how hedonic motivation, self-image congruence, brand experience, and brand attachment …
how hedonic motivation, self-image congruence, brand experience, and brand attachment …
Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Purpose This study aims to study the attitude toward purchasing luxury fashion of young
consumers based on an extended model that integrates the constructs of the theory of …
consumers based on an extended model that integrates the constructs of the theory of …
The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …
engagement of Indian luxury consumers. This study aims to determine the influence of social …
Assessing the moderating effect of subjective norm on luxury purchase intention: A study of Gen Y consumers in India
S Jain - International Journal of Retail & Distribution …, 2020 - emerald.com
Purpose Although Generation Y consumers contribute significantly to the luxury market, still
there is a limited amount of research conducted to explain their luxury consumption …
there is a limited amount of research conducted to explain their luxury consumption …
How generation X and millennials perceive influencers' recommendations: Perceived trustworthiness, product involvement, and perceived risk
Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …
habits, and Internet and social media usage between Generation X and Millennials. The …