The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …

Enabled by the Internet-Web compound, co-creation of value by consumers has emerged as
a major force in the marketplace. In sponsored co-creation, which takes place at the behest …

Mobile devices are ubiquitous in the lives of modern consumers, who use them for
information‐seeking and purchasing activities, fostering the emergence of m‐commerce …

This study examines the effect of online reviews on new product sales for consumer
electronics and video games. Analyses of panel data of 332 new products from Amazon …

Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their
relationship has received relatively little attention. This study aims to enhance understanding …

Social commerce has taken the e-tailing world by storm. Business-to-consumer sites and,
more important, intermediaries that facilitate shop** experience, continue to offer more …

In online information settings, a few people tend to contribute, while the majority of people
consume. For this latter group of readers, electronic word of mouth (eWOM) provides …

Purpose–In light of the growth of internet usage and its important role in the field of e‐
commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and …

User-generated content has been hailed by some as a democratizing force that enables
consumers to discuss niche products that were previously ignored by mainstream media …

With the rapid adoption of smartphones, develo** mobile apps has become an attractive
arena for entrepreneurs. Many factors drive the sales of mobile apps, one of which is online …