Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

When retailers conduct product assortment planning (PAP), they determine (1) The variety of
merchandise,(2) The depth of merchandise, and (3) Service level or the amount of inventory …

Our study is among the pioneering group in the mobile application (app) literature
investigating customers' repurchase decisions. Given the proliferation of mobile devices and …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …

This is a book on data analysis with a specific focus on the practice of predictive modeling.
The term predictive modeling may stir associations such as machine learning, pattern …

As more firms adopt big data analytics to better understand their customers and differentiate
their offerings from competitors, it becomes increasingly difficult to generate strategic value …

The paper uses two concepts to organize the talent management literature: talent
philosophies and a theory of value. It introduces the notion of talent management …

This extensive literature review highlights the state of the art regarding the relationship
between customer satisfaction and loyalty, both attitudinal and behavioral. In particular, it …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …