Immersive technologies and consumer behavior: A systematic review of two decades of research

A Ambika, H Shin, V Jain - Australian Journal of …, 2025 - journals.sagepub.com
Immersive technologies, including augmented reality (AR), virtual reality (VR), mixed reality
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …

A systematic review of the digital transformation of the building construction industry

KK Naji, M Gunduz, FH Alhenzab, H Al-Hababi… - IEEE …, 2024 - ieeexplore.ieee.org
Construction sector spending makes a significant contribution to the global economy, with
approximately 10 trillion being spent on building and construction activities annually …

Role of cognitive absorption in building user trust and experience

J Balakrishnan, YK Dwivedi - Psychology & Marketing, 2021 - Wiley Online Library
The growth of artificial intelligence (AI) and its applications in business has proliferated in
recent years. Businesses have started adopting various technology practices relevant to …

Exploring the role of personality, trust, and privacy in customer experience performance during voice shop**: Evidence from SEM and fuzzy set qualitative …

RE Bawack, SF Wamba, KDA Carillo - International Journal of Information …, 2021 - Elsevier
Voice shop** is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

DK Maduku, M M**anjira, H Duh - International Journal of Information …, 2016 - Elsevier
This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …

Gamification in the workplace: The central role of the aesthetic experience

A Suh, CMK Cheung, M Ahuja… - Journal of Management …, 2017 - Taylor & Francis
Although gamification in the workplace is burgeoning, organizations frequently have
difficulty sustaining user engagement with a gamified information system (IS). The focus of …

A systematic literature review of store atmosphere in alternative retail commerce channels

I Krasonikolakis, D Vrontis - Journal of Business Research, 2022 - Elsevier
The importance of store atmospherics on consumers' shop** behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …

Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda

E Koronaki, A Vlachvei, A Panopoulos - Electronic Commerce Research …, 2023 - Elsevier
The rise of the “post-pandemic new digital consumer” who cherishes personalization,
demands trust and expects immersive online experiences has led brands to reexamine their …

A Comparison of learning gains when using a 2D simulation tool versus a 3D virtual world: An experiment to find the right representation involving the Marginal Value …

D Richards, M Taylor - Computers & Education, 2015 - Elsevier
The use of three-dimensional Virtual Worlds in the classroom offers the promise of engaging
and authentic learning experiences. Given the effort and investment involved in the creation …