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Immersive technologies and consumer behavior: A systematic review of two decades of research
Immersive technologies, including augmented reality (AR), virtual reality (VR), mixed reality
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …
(MR), and three-dimensional (3D) views, are digitally expanding consumers' reality …
A systematic review of the digital transformation of the building construction industry
Construction sector spending makes a significant contribution to the global economy, with
approximately 10 trillion being spent on building and construction activities annually …
approximately 10 trillion being spent on building and construction activities annually …
Role of cognitive absorption in building user trust and experience
The growth of artificial intelligence (AI) and its applications in business has proliferated in
recent years. Businesses have started adopting various technology practices relevant to …
recent years. Businesses have started adopting various technology practices relevant to …
Exploring the role of personality, trust, and privacy in customer experience performance during voice shop**: Evidence from SEM and fuzzy set qualitative …
Voice shop** is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …
SMEs using a multi-perspective framework that combines elements in the technological …
Gamification in the workplace: The central role of the aesthetic experience
Although gamification in the workplace is burgeoning, organizations frequently have
difficulty sustaining user engagement with a gamified information system (IS). The focus of …
difficulty sustaining user engagement with a gamified information system (IS). The focus of …
Digitalization adoption for digital economy: an examination of Malaysian small medium-sized enterprises through the technology–organization–environment …
Purpose This research is set to assess the achievement of digital economy through
digitalization adoption (DA) among Small Medium-sized Enterprises (SMEs). For more …
digitalization adoption (DA) among Small Medium-sized Enterprises (SMEs). For more …
A systematic literature review of store atmosphere in alternative retail commerce channels
The importance of store atmospherics on consumers' shop** behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …
studied since the 1970s. Over the years, and with the development of technology, store …
Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda
The rise of the “post-pandemic new digital consumer” who cherishes personalization,
demands trust and expects immersive online experiences has led brands to reexamine their …
demands trust and expects immersive online experiences has led brands to reexamine their …
A Comparison of learning gains when using a 2D simulation tool versus a 3D virtual world: An experiment to find the right representation involving the Marginal Value …
D Richards, M Taylor - Computers & Education, 2015 - Elsevier
The use of three-dimensional Virtual Worlds in the classroom offers the promise of engaging
and authentic learning experiences. Given the effort and investment involved in the creation …
and authentic learning experiences. Given the effort and investment involved in the creation …