Opportunities to persuade and be persuaded are ubiquitous. What determines whether
influence spreads and takes hold? This review provides an overview of evidence for the …

Human attitudes and preferences are susceptible to social influence. Recent social
neuroscience studies, using theories and experimental paradigms from social psychology …

Our preferences are influenced by what other people like, but depend critically on how we
feel about those people, a classical psychological effect called" cognitive balance." Here, we …

Social learning is fundamental to human interactions, yet its computational and
physiological mechanisms are not well understood. One prominent open question concerns …

People often align their behaviors with group opinions, known as social conformity. Many
neuroscience studies have explored the neuropsychological mechanisms underlying social …

Humans are inherently social beings. Being suggestible to each other's expectations
enables pro‐social skills that are crucial for social learning and adaptation. Despite their …

We here review existing evidence for majority influences in children under the age of ten
years and comparable studies with animals ranging from fish to apes. Throughout the …

Recent increases in attention deficit hyperactivity disorder (ADHD) diagnoses, and the
escalation of stimulant prescriptions, has raised concern about diversion and abuse of …

Adapting one's attitudes and behaviors to group norms is essential for successful social
interaction and, thus, participation in society. Yet, despite its importance for societal and …

It is common in repeated measurements for extreme values at the first measurement to
approach the mean at the subsequent measurement, a phenomenon called regression to …