Policies that require front-of-package (FoP) nutrient warnings are becoming increasingly
common across the globe as a strategy to discourage excess consumption of sugary drinks …

Colour is perhaps the single most important element as far as the design of multisensory
product packaging is concerned. It plays a key role in capturing the attention of the shopper …

Purpose–The importance of packaging design and the role of packaging as a vehicle for
consumer communication and branding are necessarily growing. To achieve …

The importance of packaging design as a vehicle for communication and branding is
growing in competitive markets for packaged food products. This research utilized a focus …

Data collection was divided into two phases. The first,(based on designers' opinions), to
determine the key graphic variables in the design of packaging. The second,(based on …

Purpose The purpose of this paper is to examine the influence of eco-designed packaging
on consumers' responses. It defines the concept of eco-designed packaging, and proposes …

Purpose–The increasing internationalisation and globalisation of business has forced many
firms to reconsider what contributes to their competitive advantage. Despite the importance …

Packaging design: creating competitive advantage with product packaging | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Purpose–This paper seeks to investigate the importance of packaging design for a UK
premium own‐label food brand, by develo** an understanding of how consumers …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …